The Leadership Journey by Gary Burnison

Author:Gary Burnison
Language: eng
Format: epub, pdf
ISBN: 9781119234852
Publisher: Wiley
Published: 2016-02-01T00:00:00+00:00

You Are the Message

Communication Builds Alignment and Executes Strategy.

It's not Only What You Say, It's How You Say It.

A leader is never not communicating. When I first became CEO, I was oblivious to a pervasive reality of leadership: I was so focused on the “message moments” and their content—bold speeches, judiciously worded e-mails—that I failed to notice that I was still broadcasting the rest of the time, and with the rest of my body. Everything I said and did not say, the words I chose or avoided, the relative ease of my gait, where my eyes focused, whether I used this story or that one, told it in a voice calm or commanding . . . a message imbued each of these seemingly tiny or insignificant details. The skill with which I mastered each mattered—a lot. Remember, as a leader, it's not simply about staying on message—you are the message!

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